Case Study: Integral Ad Science achieves transparent, compliant AI monitoring with Fiddler

Integral Ad Science Scales Transparent and Compliant AI Products with AI Observability

Integral Ad Science (IAS), an ad tech company with about 900 employees, needed stronger oversight of its machine learning models to support regulatory compliance, model audits, and responsible AI governance. As IAS expanded its AI-powered products, it sought better transparency, explainability, and stakeholder communication across its ML stack, and chose Fiddler AI Observability to help monitor model performance and compliance.

With Fiddler, IAS implemented customizable dashboards, automated alerts, root-cause analysis, and audit-ready monitoring views across its ML models. The result was lower monitoring operations costs, faster identification and response to model issues, and a unified view of metrics for teams, auditors, and other stakeholders. Fiddler also helped IAS demonstrate responsible AI practices and maintain compliance with evolving standards.

Integral Ad Science

Kevin Alvero

Chief Compliance Officer