Case Study: Purcell achieves 6-month faster time-to-market and significant cost & margin gains with Fictiv

Sustainable Innovation Purcell’s Manufacturing Journey

Purcell, a Santa Cruz–based maker of sustainable bulk food dispensers (the M1), needed help turning hundreds of prototypes into a manufacturable product while retaining precision, low cost, and sustainability goals. They engaged Fictiv for prototype validation, deep DFM (design-for-manufacturing) feedback, injection molding tooling, custom packaging, and supply chain/logistics support to prepare the product for production.

Fictiv provided expert DFM guidance, tooling and injection molding, BOM consolidation, kitting/assembly, and managed logistics, enabling Purcell to redesign parts for moldability and scale production. The partnership cut lead times ~40% and brought Purcell to market 4–6 months faster (≈$100,000 additional revenue), delivered 38% savings in upfront tooling, 15% ongoing manufacturing savings, ~10% importing/logistics savings, 30–40% lower landed costs, and a 20% increase in total product margins. Fictiv’s transparency and supply‑chain management also helped Purcell move from prototypes to a reproducible production run.

Purcell

David Conway

Co-Founder