Case Study: m’Chel Haircare brings a sustainable dry shampoo brush to market with Fictiv

m’Chel Haircare brings 90% of Day After Brush to life with Fictiv

m’Chel Haircare, a consumer products company, struggled to find a manufacturing partner that could provide reasonably-priced prototyping, low-volume production, and comprehensive design for manufacturability guidance for their new product, the Day After Brush. Other manufacturers refused to work with the small initial runs required and limited their creative design approach.

Fictiv became a comprehensive manufacturing partner, leveraging capabilities like injection molding and overmolding to produce 90% of the final product. They provided critical design for manufacturability guidance, handled the entire supply chain and logistics, and enabled a full production run within one year. This partnership allowed m’Chel to bring their innovative product to market seamlessly and scale their business.

m’Chel Haircare