Case Study: Vitesco helps students spark new business ideas with FIBRES

Using foresight to come up with an unforeseen business idea

The customer Vitesco, represented by Head of Thermal Management Joris Fokkelman, was a guest lecturer at a technical university in southern Germany. The challenge was to induce creative power for students in an innovation management course to help them develop new business ideas within a short timeframe. They turned to the vendor FIBRES to utilize its foresight tool and methodologies.

FIBRES provided the university with complimentary access to its platform, which included a pre-populated trend radar and the FIBRESEED database. The solution allowed students to collect, analyze, and connect signals to global megatrends, broadening their horizons and helping them spot new opportunities. As a result, the students successfully developed and pitched their startup ideas by finding the intersection between world problems and their own competencies, with the tool ensuring their ideas had global market relevance.

Vitesco