Case Study: National Association of Jewellers builds a living foresight system with FIBRES

National Association of Jewellers builds a living foresight system for 1,700 members with FIBRES

The National Association of Jewellers (NAJ) faced the challenge of turning its many collected industry signals into a structured, shareable view of the future for its members. Their existing process felt basic and one-dimensional, making it difficult to show how different forces connected. To address this, they partnered with the foresight platform FIBRES to build a digital trend radar.

Using the FIBRES platform, NAJ moved its strategic foresight from a one-off workshop exercise into a living, digital system. This solution provided a shared reference point that made it easier to communicate long-term change, test priorities with members, and link strategy work directly to guidance and support. The result was a shift from reactive to proactive support, with the radar providing a clearer structure for deciding where to focus the Association's resources and directly influencing member-facing content.

National Association of Jewellers