FIBRES
17 Case Studies
A FIBRES Case Study
The Booksellers Association of Finland (Kirjakauppaliitto Ry) sought to help its members navigate rapid industry transformation by moving beyond reactive measures. The challenge was to develop a deeper, structured understanding of the future of bookselling to identify emerging opportunities and threats. To achieve this, they partnered with FIBRES to build a comprehensive and collaborative foresight tool.
Using the FIBRES platform, the association built a public, visual trend radar based on the PESTEL framework. This solution enabled the collaborative collection and interpretation of weak signals, turning them into structured strategic insights. The result was an industry-wide strategic guide that empowered members to make more informed decisions and fostered a cultural shift towards curious, forward-looking conversations about the future.