Case Study: Nixon Medical boosts leads and engagement with Fibr AI

How Nixon Medical Boosted Engagement and Revenue with 4X More Leads

Nixon Medical, a provider of medical apparel and linens, faced challenges with low-quality online leads and a lack of regional personalization on its website. Their generic homepage failed to engage a nationwide audience, and underperforming calls-to-action along with high-friction forms were limiting conversions. They partnered with Fibr AI to address these core conversion rate optimization (CRO) issues.

Fibr AI implemented a solution using region-based personalization and a CRO audit. This involved creating customized homepage variants for different U.S. regions and testing new, direct call-to-action language. Using their no-code platform, Fibr AI helped Nixon Medical achieve a 4x increase in lead generation and a 26% rise in user engagement, all without requiring developer resources.

Nixon Medical

Tracy Chamberlee

Vice President Marketing