Case Study: Asian Paints boosts conversions with Fibr AI

How Fibr Helped Asian Paints Boost Conversions with 1,204 Personalized Landing Pages

Asian Paints, a leading paint and home decor brand in India, faced challenges with its digital marketing efforts. Their generic landing pages did not match user search intent, leading to low engagement and high bounce rates from Google Ads. Manually creating personalized pages for different campaigns and regions was also not scalable. They partnered with Fibr AI and used its AI-powered personalization tools to address these issues.

Fibr AI implemented a solution that dynamically generated 1,204 unique landing pages tailored to specific keywords and user intent for campaigns in Mumbai and Delhi. This included personalizing text, images, and calls-to-action while streamlining the user journey. The results were significant, leading to an uplift in customer acquisition, improved click-through rates, and reduced acquisition costs, all achieved through a scalable, no-code platform.

Asian Paints

Stanzin Angmo

Manager