Case Study: DrinkPrime achieves 21% more leads with Fibr AI

DrinkPrime increases leads by 21% with Fibr AI

DrinkPrime, a leading Indian water purifier rental subscription service, faced a challenge with its Google Search Ads campaigns. Despite running high-intent campaigns, every click was directed to the same generic landing page, which failed to address the specific search queries of visitors. This mismatch resulted in a low form fill rate, a high cost per acquisition, and high bounce rates. They partnered with Fibr AI to implement a landing page personalization solution to address this issue.

Fibr AI implemented a solution that created over 130 personalized landing page variations for DrinkPrime's two campaigns, tailored to specific keyword intent and device type. This allowed the hero banner, CTA, and messaging to dynamically match the visitor's search context. The results were significant, including a 21% increase in leads from the same ad spend, a 33% drop in bounce rate, and a 100% increase in time on page, demonstrating the effectiveness of Fibr AI's personalization platform.

DrinkPrime