Case Study: Asian Paints boosts conversions with Fibr AI

Asian Paints boosts conversions 12% with Fibr AI

Asian Paints, a major paints and home décor company, faced the challenge of its digital ads directing all traffic to generic landing pages. This mismatch between user search intent and the page content led to low engagement and conversions. To address this, they partnered with Fibr AI and used its Web Pilot and Ad Personalization tools to create a personalized digital experience at scale.

Fibr AI's solution was to dynamically generate 1,204 unique, intent-matched landing pages for Google Search Ads in Mumbai and Delhi. This no-code approach allowed for keyword-level and region-aware personalization. The results were significant, including a 12% boost in conversions and a 20% reduction in customer acquisition cost, all achieved without any engineering support.

Asian Paints