Case Study: ACT Fibernet boosts acquisition by 25% with Fibr AI

ACT Fibernet Increases Customer Acquisition by 25% with Google Search Ads

ACT Fibernet, a leading broadband provider in India, faced challenges in expanding its geographic reach beyond its dominant southern market and in increasing conversion rates from its Google search ads. They partnered with Fibr AI, utilizing its personalization capabilities, to create more relevant and engaging experiences for potential customers across the country.

Fibr AI's solution implemented city-level, keyword-based, and image-based personalization on landing pages to match user intent from search ads. This tailored approach resulted in a significant 25% boost in customer acquisition and an 11.69% growth across the full marketing funnel for ACT Fibernet.

ACT Fibernet

Ravi Karthik

Chief Marketing Officer