Case Study: ACT Fibernet increases customer acquisitions by 32% with Fibr AI

ACT Fibernet boosts customer acquisitions by 32% with Fibr AI

ACT Fibernet, a major pan-Indian broadband provider, faced a challenge with its paid search campaigns. Despite running targeted ads with specific keywords and geo-targeting across 23 cities, every visitor was sent to the same generic landing page. This one-size-fits-all approach failed to acknowledge a user's specific search intent or location, creating a disconnected experience that hampered conversions.

To solve this, the vendor Fibr AI implemented its URL Agent to create personalized landing pages at scale. The solution dynamically matched page content to three key signals from each search: product category, city, and primary use case. This allowed Fibr AI to generate over 1,500 tailored variants without any engineering support. The result was a 32% increase in customer acquisition rates from the same ad spend.

ACT Fibernet