Case Study: ACT Fibernet achieves 32% higher customer acquisitions with Fibr AI

ACT Fibernet boosts customer acquisitions by 32% with Fibr AI

ACT Fibernet, a major Indian broadband provider, faced a challenge with its paid search campaigns. Despite running targeted ads across 23 different cities with specific keywords and creative, every visitor was sent to the same generic landing page. This mismatch resulted in poor quality scores, low click-through rates, and a high cost per acquisition. The company partnered with Fibr AI to implement a landing page personalization solution.

Fibr AI's solution dynamically created personalized landing pages for every search query based on product category, city, and primary use case signals. This was achieved without any engineering effort, generating over 1,500 page variants. The result was a 32% higher customer acquisition rate from the same ad spend. Fibr AI's personalization also led to an 11.6% increase in form fill rates, a 24% higher conversion rate, and a 20% lower adjusted cost per acquisition.

ACT Fibernet