Case Study: Tobacco Factory Theatres achieves a modern, flexible brand identity with Fiasco Design

Tobacco Factory Theatres refreshes its brand system with Fiasco in just over 10 years

Fiasco Design partnered with Tobacco Factory Theatres to address the need for a modern and flexible brand identity. The theatre required a new visual language that would distinguish it from its partners while still honoring its heritage and establishing its reputation for creative excellence.

The solution from Fiasco Design was the creation of a custom typeface named Assembly, which became the backbone of a scalable visual system. This new identity successfully reflects the organization's collective nature and diversity of programming. The measurable result was an astonishing average attendance capacity of 84%, making Tobacco Factory Theatres one of the most well-attended venues in the country.

Tobacco Factory Theatres