Case Study: Dennis Publishing accelerates classic car marketplace growth with Fiare

Dennis Publishing doubles for-sale ads with Fiare

Dennis Publishing, a leading UK media company, faced the challenge of renovating the digital proposition for its Octane magazine brand. The existing website for Classic and Performance Car needed to become mobile-responsive and offer an optimal user experience for searching classic cars. To address this, Dennis Publishing partnered with vendor Fiare, leveraging their expertise in building classified websites.

Fiare implemented a solution that combined its platform and development expertise with Dennis Publishing's editorial skills. The result was a rebuilt, mobile-responsive website that integrated a marketplace with editorial content. This new site significantly improved the user experience for buying and selling high-end cars. The solution delivered substantial results, with the number of for-sale ads doubling and site traffic, page visits, and dwell time increasing considerably.

Dennis Publishing