Case Study: Badische Zeitung enhances Schnapp.de with Fiare

Badische Zeitung renews Schnapp.de with Fiare, driving 220,000 monthly page impressions

Badische Zeitung, a leading media company from South Baden, Germany, needed to renovate and renew its classified marketplace, schnapp.de. They chose to work with vendor Fiare again based on their successful prior collaboration on the Wohnverdient.de real estate platform, seeking a flexible and high-performing solution.

Fiare implemented a renewed platform for schnapp.de featuring intuitive dashboards, a Single Sign-On authentication process, and an anonymity ID option for users. Key integrations included online-to-print and print-to-online functions, an SAP system for pricing, and an API connection to mobile.de. The solution reduced manual processing for print ads and helped the marketplace maintain approximately 220,000 average monthly page impressions.

Badische Zeitung