Case Study: Badische Zeitung boosts Black Forest real estate with FiareAds

Badische Zeitung launches real estate platform for 140,500 daily readers with Fiare

Badische Zeitung, a leading local newspaper in Germany's Black Forest region, faced the challenge of reclaiming its share of the local real estate market. They needed a mobile-first digital platform that could integrate with their existing systems and automatically upload real estate agents' inventory. The vendor, Fiare, provided its FiareAds white label solution to meet these needs.

Fiare implemented its platform to create Wohnverdient.de, a regional real estate site offering comfortable search functions and social media integration. The solution automatically uploads agent inventory using the OpenImmo format, making the process hassle-free. This allowed Badische Zeitung to successfully monetize its audience and boost an under-performing business segment.

Badische Zeitung