Case Study: MFL achieves a more dynamic brand identity with Fever Design

MFL expands brand communications across 5 deliverables with Fever Design

Fever Design partnered with MFL, a mutual finance company, which sought a more dynamic and sophisticated brand identity. The challenge was to evolve their existing corporate brand, which was seen as relatively simple, while maintaining a clear connection to their established client relationships and recognizable dark green color.

Fever Design's solution was to retain the core logo and green color while introducing a bold yellow accent and a unique system of icon-style illustrations. These delicate line drawings sit along a dotted line to visually represent the client journey, making MFL's process more accessible and engaging. The result was a striking and cohesive new identity that has been applied across their website, brochures, stationery, and promotional materials, successfully modernizing the brand.

MFL