Case Study: 18|8 Fine Men’s Salon boosts new client conversions with FetchRev

18|8 Fine Men’s Salon - Customer Case Study

18|8 Fine Men’s Salon, a men’s grooming business in Cincinnati’s Oakley neighborhood, was getting plenty of traffic from Google AdWords but struggled with a high bounce rate and weak conversion from site visitors into booked appointments. Owner Chris Brown wanted a better way to turn casual visitors into new clients, and turned to FetchRev and its website plugin to help prompt immediate action.

FetchRev implemented a purchasable online offer for two haircuts for the price of one, delivered through a simple three-step checkout flow on the website. Over an eight-week test, the FetchRev plugin increased new client conversion rates from 27% to 60% on non-branded AdWords traffic, making it nearly 6X more effective and driving a reported 20% increase in new clients.

18|8 Fine Men’s Salon

Chris Brown

Owner