Case Study: This Works achieves 40% mobile conversion uplift with Fetchify Postcode Lookup

With a 40% increase in mobile basket conversion, Fetchify helps This Works sleep easy

This Works, a skincare and wellness brand, wanted to improve its checkout flow after noticing high basket abandonment, especially among growing mobile traffic. The company had already been using an address lookup system, but filling in addresses on mobile was still cumbersome, so it turned to Fetchify and its Postcode Lookup product to reduce friction at checkout.

Fetchify’s Postcode Lookup was integrated across This Works’ Shopify Plus websites to make address entry faster and more intuitive. The result was a 40% increase in mobile conversion versus the prior period, along with reduced basket abandonment at the point where Fetchify was added, improved user experience, and positive feedback on the seamless integration and support from the Fetchify team.

This Works