Case Study: Upfield achieves rapid global hiring and reduced sourcing costs with Fetcher

Upfield innovates its sourcing strategy to grow its global team quickly

Upfield, a global plant-based food company, needed to scale hiring without increasing costs while maintaining control and visibility of outreach. Their 12-person TA team relied on manual sourcing and costly LinkedIn Recruiter seats, so Upfield evaluated Fetcher’s sourcing platform to broaden sourcing, cut spend, and track outreach more effectively.

Fetcher implemented an automated sourcing and outreach platform that finds personal emails, runs follow-up sequences, and provides clear performance dashboards and hiring-manager access. As a result of using Fetcher, Upfield made 12 hires in the first six months, achieved a 39% average response rate and a 41% average interested rate, and eliminated LinkedIn Recruiter seats—saving time while building higher-quality global talent pipelines.

Upfield

Alexander Morse

Talent Acquisition Manager for North America