Case Study: GR0 (digital advertising company) achieves higher hiring ROI and faster, lower-cost recruiting with Fetcher

GR0’s tech-forward approach leads to big hiring wins

GR0, a digital advertising company, faced steep costs and outreach limits with LinkedIn Recruiter — including 150 InMails/month per seat and heavy InMail competition — which constrained the three-person recruiting team’s ability to cut through the noise. GR0’s Vice President of People, a former software implementer, sought a tech-forward alternative and discovered Fetcher as a way to source beyond LinkedIn and scale outreach.

GR0 replaced LinkedIn Recruiter with Fetcher’s sourcing and recruiting automation platform, using personalized email templates, A/B testing, automated drip sequences, diversity sourcing filters, and Lever integration (plus a Chrome extension for self-sourced profiles). The switch delivered measurable impact: 98% average open rates, 29% average response rates, five hires in the first four months (projected up to 12 by six months), and significant cost savings from not renewing LinkedIn seats — making Fetcher central to GR0’s hiring ROI and workflows.

GR0

Aaron Friedman

Vice President of People