Case Study: The Bouqs Co achieves 401% sales growth with Fetch & Funnel

The Bouqs Co boosts sales 401% with Fetch & Funnel

The Bouqs Co, a farm-direct flower company, faced significant challenges in profitably acquiring new first-time customers through Facebook advertising. Having already reached millions of users, their conversion-focused campaigns were no longer effective. They partnered with the digital agency Fetch & Funnel to implement a new strategy using Facebook Brand Awareness campaigns.

Fetch & Funnel developed a campaign centered around celebrating equality for Valentine's Day, with creative and messaging tailored to resonate with new audiences. They first ran a Facebook Brand Lift Study to establish benchmarks and then executed the data-optimized holiday campaign. This solution drove a 401% increase in sales while spending 27% less, alongside an 84.8% decrease in cost per acquisition, allowing The Bouqs Co to scale their budget significantly.

The Bouqs Co