Case Study: Refinery29 raises awareness and support around fertility journeys with FertilityIQ

Refinery29 sparks 100+ reader responses with FertilityIQ

Refinery29 co-founder Christene Barberich faced the personal challenge of navigating recurrent pregnancy loss and the associated feelings of isolation and guilt within a culture that often treats fertility struggles as a private matter. She chose to partner with FertilityIQ to share her story publicly in a personal essay and subsequent interview.

The solution implemented by FertilityIQ was to provide a platform for a candid conversation, allowing Christene to discuss her experience with miscarriage and reframe the narrative around fertility challenges. This collaboration resulted in an outpouring of support and connection, with Christene receiving over 100 personal messages from others who had similar experiences, making them feel less alone. FertilityIQ facilitated this essential dialogue, helping to foster a more open and supportive community.

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