Case Study: Bouygues Telecom Entreprise redesigns its B2B website with Ferpection

Bouygues Telecom Entreprise - Customer Case Study

Bouygues Telecom Entreprise worked with Ferpection to redesign its B2B website for prospects in early 2019. The goal was to better understand the needs and expectations of B2B users, involve them throughout the design process, and validate the new site structure before launch.

Ferpection supported the project with a sequence of UX research methods: a focus-group card sorting workshop, wireframe user interviews, and remote testing of a high-fidelity interactive prototype. This helped validate the new tree structure and user paths, refine offer selection pages and content, and identify improvements across usability, accessibility, and desirability; the final assessment noted clearer, more effective navigation and a better overall user experience.

Bouygues Telecom Entreprise