Case Study: Topo Designs achieves a 45% CVR lift with FERMÀT

Topo Designs drives 45% higher CVR with FERMÀT

Topo Designs, a creator of outdoor and urban adventure gear, faced the challenge of improving the post-click experience for shoppers arriving from its high-performing Meta campaigns. Their agency, Socium Media, identified that traditional landing page development was slow and created a disconnect with ad messaging. They partnered with FERMÀT to prove that experience optimization could drive results beyond what media-buying alone could achieve.

FERMÀT enabled Socium Media to build dedicated, product-specific shopping experiences that mirrored ad creative without requiring any development resources from Topo Designs. This allowed the agency to run multiple simultaneous tests and scale winners immediately. As a result, FERMÀT helped drive an average conversion rate lift of 45% across product categories, with one product line seeing a conversion value increase of over 1,300%, significantly improving paid social unit economics.

Topo Designs