Case Study: Switchback Foods achieves 40% subscription growth with FERMÀT

Switchback Foods Achieves 40% Subscription Growth and 16% AOV Lift Through FERMÀT Funnel Experimentation

Switchback Foods, a Shake and Make smoothie brand, needed to conduct post-click experimentation to scale their e-commerce business. As a lean team with no in-house technical expertise, they required a solution to build custom landing pages and test messaging without the high cost of hiring developers. They turned to the FERMÀT platform for its no-code funnel-building capabilities.

Using FERMÀT, the team rapidly built and launched eight new targeted sales funnels. This included creating cohesive ad-to-purchase experiences, seasonal offers, and persona-specific messaging. As a result, Switchback Foods achieved a 40.6% increase in subscription opt-ins and a 16% lift in average order value within just 30 days on the FERMÀT platform.

Switchback Foods

Ole Hovde

Founder