Case Study: Southern Scholar achieves 111% AOV lift and 39% CPA reduction with FERMÀT

Southern Scholar Launches 22 Funnel Experiments in 4 Months, Achieving 111% AOV Lift and 39% CPA Reduction

Southern Scholar, a direct-to-consumer men's sock brand, struggled with high customer acquisition costs and low average order values, making it difficult to scale profitably. Their agency, Kynship, identified that directing ad traffic to general collection pages was leading to decision fatigue and low conversion rates. They turned to the FERMÀT platform to implement and experiment with new post-click shopping experiences.

Using FERMÀT, the teams created dedicated shopping funnels focused on strategic, color-coordinated sock bundles. This simplified the customer journey and encouraged larger purchases. The solution yielded a 111% increase in average order value, a 122% lift in conversion rate, and a 39% reduction in customer acquisition cost, transforming their customer acquisition economics and driving substantial growth.

Southern Scholar

Cody Wittick

Founder