Case Study: LivFresh turns one-time buyers into subscribers with FERMÀT

Livfresh boosts subscriptions 40% in 1 month with FERMÀT

Livfresh, a direct-to-consumer oral care brand, faced the challenge of turning its one-time buyers into a reliable subscription engine to drive its next stage of growth. The company partnered with FERMÀT to safely test a bold new strategy that would make subscription the default path for customers without risking their core revenue or disrupting the existing shopping experience.

FERMÀT provided a controlled testing environment where AI agents ran a parallel experience with subscription as the default. This allowed Livfresh to optimize the value proposition and messaging while gradually rolling out traffic to protect revenue. The solution delivered a 140% increase in subscription opt-in rate, a 40% growth in its subscriber base within a month, and a 112% increase in conversion rate, giving the team the confidence to roll out the winning strategy sitewide.

Livfresh