Case Study: Kynship achieves 122% conversion rate lift with FERMÀT

Kynship Unlocks 122% CVR Lift Through FERMÀT Experimentation, Then Scales Strategy Across 50% of Client Base

Kynship, a top-tier ecommerce growth agency, was facing the challenge of rising customer acquisition costs and decreasing advertising efficiency on platforms like Meta for their clients. To drive profitable revenue growth, they needed to expand their testing beyond ad creatives to include landing pages and offer structures, seeking a way to increase top-line revenue while hitting strict profitability targets.

Kynship implemented FERMÀT's offer experimentation technology to rapidly test and optimize product bundles and landing pages, starting with client Southern Scholar. The solution delivered a 122% lift in conversion rate, a 39% reduction in CAC, and a 111% increase in AOV. The success was so significant that Kynship scaled the FERMÀT strategy across 50% of their client base, embedding it as a core component of their service offering.

Kynship

Taylor Lagace

Co-Chief Executive Officer