Case Study: Union Brands drives higher conversion and ROAS with FERMÀT

How Union Brands leverages FERMÀT to create targeted shopping experiences for multiple consumer brands, driving conversions with shopper-journey-specific messaging and creative

Union Brands, a company managing direct-to-consumer brands like Gladly Family and Bravomonster, faced the challenge of creating distinct shopping experiences for different customer personas without compromising their core websites or exhausting internal resources. They needed a way to build and test targeted funnels for specific audiences and seasonal campaigns, moving beyond a one-size-fits-all approach to ecommerce. They turned to the vendor FERMÀT and its Funnel Builder to implement this strategy.

Using FERMÀT, Union Brands built persona-specific shopping funnels with tailored messaging and creative, ensuring a seamless match between ad content and the post-click experience. This solution allowed for rapid experimentation and the efficient creation of targeted offers. The results were significant, including a 290.7% CVR lift for one brand, a 14.29% conversion rate from a PR placement, and a 3x increase in website revenue from FERMÀT funnels during their first week.

Union Brands

Jen Johnson

Founder