Case Study: U Beauty achieves 200% higher conversion rates with FERMÀT

How U Beauty uses FERMÀT shopping experiences to slash CPA, while scaling conversion rates (CVR) along the way

U Beauty, an award-winning skincare brand, faced significant limitations with its previous commerce infrastructure, particularly Meta Shops, which offered almost no control over layout, messaging, or product presentation. This lack of customization prevented the brand from building experiences that truly reflected how they wanted to sell. They turned to the vendor FERMÀT for a better solution to own and control their commerce experiences.

FERMÀT provided a unified commerce platform for U Beauty to build customizable shopping experiences across multiple channels, including paid social and email. The solution enabled data-driven optimization and mobile-first deployment. As a result, U Beauty achieved a 20% decrease in cost per acquisition and a 200% increase in conversion rate on FERMÀT experiences over six months, while launching on four-plus channels from the single platform.

U Beauty

AJ Patel

VP of Global Growth