Case Study: Volt achieves 25%+ higher ROAS with FERMÀT

How Performance-Marketing Agency Volt Increased Client Return on Ad Spend +25%

Volt, a boutique performance marketing agency, needed to streamline the purchasing journey for its DTC clients. Their influencer ads were directing traffic to a landing page before the final purchase, creating friction that was a pain point for customers. Volt sought a solution that would enable purchases directly from shoppable video content and partnered with FERMÀT to find it.

FERMÀT provided its frictionless link solution, allowing Volt to optimize high-performing influencer content by enabling customers to purchase products straight from the video. This partnership resulted in a 25%+ increase in Return on Ad Spend, a 3.5% lift in conversion rate, and a $5 decrease in Cost Per Acquisition for Volt's clients. FERMÀT's platform was instrumental in driving these significant performance improvements.

Volt

Ryan Waranauskas

Founder & CEO