Case Study: OpenStore’s Jack Archer decreases CPA by 20% with FERMÀT

How Jack Archer decreased CPA by 20% with FERMÀT custom shopping experiences

Jack Archer, a popular men's clothing brand now part of the OpenStore portfolio, wanted to create a more streamlined shopping experience to match its simple, high-quality product line. Their challenge was to decrease customer acquisition costs and increase average order value by simplifying the purchasing journey for customers faced with multiple product variants like color and size. To achieve this, they partnered with FERMÀT.

FERMÀT implemented a series of optimizations including custom product images, strategic size chart placement, and add-to-cart upsell modules. This solution successfully reduced decision fatigue and streamlined the buying process. As a result, FERMÀT helped Jack Archer decrease its overall CPA by 20% and its Black Friday CPA by 50%, while also increasing the average order value by approximately 40%.

OpenStore

Dov Quint

Storefronts Lead