Case Study: Hero Bread achieves +85% AOV growth with FERMÀT

How Hero Bread Lifted Average Order Value by +85% Through Influencer Storefronts

Hero Bread, a brand producing low-carb baked goods, faced the challenge of driving efficient first-time purchases and increasing revenue amidst high customer acquisition costs in the direct-to-consumer space. To overcome this, they partnered with the vendor FERMÀT to develop innovative social commerce strategies.

FERMÀT's solution transformed influencer content into fully functional, content-native storefronts. This allowed customers to watch videos and complete checkout without leaving the page, which maximized conversion potential. This strategy implemented by FERMÀT led to an 85% increase in average order value, a 63% increase in ROAS, and influencer storefronts now drive 8% of all direct-to-consumer sales.

Hero Bread

Christina Blaisdell Oyler

VP of eCommerce