Case Study: Hero Bread boosts AOV and monthly revenue with FERMÀT

How Hero Bread Increased Average Order Value & Month-Over-Month Revenue by 15%

Hero Bread, a baked goods company specializing in low-carb products, sought to enhance its new e-commerce channel by creating unique shopping experiences to attract and engage first-time customers. Their challenge was that manually analyzing customer data to inform these experiences was a time-consuming process, hindering their ability to grow. They turned to the vendor FERMÀT and its partner, Source Medium, for a solution.

FERMÀT provided a user-friendly platform that enabled Hero Bread to quickly build and test optimized digital storefronts and product bundles. By leveraging FERMÀT's analytics alongside Source Medium's integrated data, the team gained actionable insights into consumer behavior. This solution led to a 10-15% month-over-month revenue increase, a higher average order value, and allowed Hero Bread to become the top seller in its core categories on Amazon.

Hero Bread

Christina Blaisdell Oyler

VP of eCommerce