Case Study: Duradry boosts ROAS by 51% with FERMÀT

How Duradry Increased Return on Ad Spend +51% & Decreased Acquisition Costs 43%

Duradry, a brand offering sweat control products, faced the challenge of balancing ad spend and conversion. With ad platforms becoming unpredictable and the high cost of reliable landing page optimization, their customer acquisition costs were stunting profitability and scalability. They turned to FERMÀT for a solution to this problem.

FERMÀT provided its plug-and-play landing pages and storefronts, which are uniquely optimized to drive conversion and include built-in testing and analytics. By leveraging FERMÀT, Duradry increased its return on ad spend by 51% and decreased its customer acquisition costs by 43%. This solution was a critical lever in improving their unit economics and allowed the brand to scale its customer base profitably.

Duradry

Jack Benzaquen

Chief Executive Officer & Founder