Case Study: Dermaclara achieves up to 50% higher ROAS with FERMÀT

How Dermaclara Improved Return on Ad Spend by up to +50% While Lowering Its CAC

Dermaclara, a D2C brand selling medical-grade silicone patches, wanted to build on its e-commerce success by making its social media content more shoppable to drive traffic and sales. The challenge was to seamlessly integrate shoppable videos into organic posts and stories and connect them to its Shopify store, aiming to improve engagement and conversions.

By partnering with FERMÀT, Dermaclara implemented a solution for creating and launching shoppable video ads. The results were significant, with FERMÀT helping to increase Return on Ad Spend (ROAS) by 25-50% and decrease cost per acquisition by $5. The platform's ease of use also saved the team time and allowed them to expand their shoppable content across multiple social channels.

Dermaclara

Paul Brandlin

Chief Marketing Officer