Case Study: AsWeMove cuts CAC and boosts conversion with FERMÀT

How AsWeMove leverages FERMÀT funnels to create luxury shopping experiences that educate customers on their innovative performance wear while significantly reducing acquisition costs

AsWeMove, a direct-to-consumer men's performance wear brand, needed to reduce its high customer acquisition costs and create more personalized shopping experiences to offset rising production expenses. Their challenge was to scale their business efficiently while maintaining their premium brand positioning and reaching new audience segments. They turned to the vendor FERMÀT, leveraging its funnel builder to address these growth hurdles.

FERMÀT enabled AsWeMove to implement sophisticated, educational shopping journeys and rapidly test different formats to maximize conversions. The solution involved creating custom funnels that detailed product innovations and testing various shop formats and product presentations. The results from FERMÀT were significant: AsWeMove achieved a 64% decrease in customer acquisition cost, a 21% lift in conversion rate, and a 19.5% increase in revenue per session, leading them to expand the platform's use to new markets.

AsWeMove

Arjun Rastogi

Head of Growth