Case Study: ARMRA achieves higher CVR, AOV, and subscription opt-ins with FERMÀT

How ARMRA has leveraged FERMÀT funnels to achieve their growth goals throughout various stages of the business in 2024

ARMRA, a physician-founded wellness brand, wanted to create more intuitive and personalized shopping experiences that adapted to individual customer needs. Their challenge was the disconnect between their targeted ads and a generic product page, which prevented a seamless customer journey. They partnered with FERMÀT to implement a solution using its funnel and experimentation capabilities.

FERMÀT enabled ARMRA to quickly build and test targeted funnels from ad to cart, adapting their strategy over time to meet different business goals. This flexible approach led to significant results: a 55% increase in conversion rate, a 76% increase in average order value, and a 135% increase in first-order subscription opt-in rates, maximizing their marketing efficiency.

ARMRA

Jia Waterhouse

Chief Operating Officer