Case Study: GuruNanda achieves a 426% lift in weekly funnel revenue per session with FERMÀT

GuruNanda Scales Beyond TikTok Success with FERMÀT Funnels, Achieving 426% Lift in Revenue Per Session

GuruNanda, a wellness company specializing in Ayurvedic oral care products, had achieved viral success on TikTok but faced the challenge of building a sustainable direct-to-consumer business beyond the single platform. The company needed to increase conversion rates and average order value to profitably expand its advertising onto other channels like Meta. They partnered with the vendor FERMÀT to overcome these hurdles.

FERMÀT implemented a solution focused on creating video-first shopping experiences from GuruNanda's content and developing strategic product bundles to increase order value. This strategy led to remarkable results, including a 426% increase in weekly revenue per session and a 175% lift in average order value. By using FERMÀT, GuruNanda successfully scaled its DTC operations and launched over 45 new customer acquisition funnels in just four months.

GuruNanda

Anish Nanda

E-commerce Director & National Sales Manager