Case Study: Glossier achieves up to 65% ROAS lift with FERMÀT

Glossier Launches 24 New Shopping Experiences in 8 Months, Achieving Up to a 65% ROAS Lift with FERMÀT Targeted Post-Click Experiments

Glossier, a direct-to-consumer beauty brand, sought to enhance its post-click marketing performance without sacrificing its distinctive brand identity. The challenge was to improve efficiency and enable rapid experimentation for custom campaign experiences without requiring additional creative resources or extensive development. They partnered with FERMÀT to address this need.

FERMÀT’s solution empowered Glossier to launch 24 targeted shopping experiences, or funnels, in just 8 months. These post-click experiences optimized product pages, integrated frictionless payment options like Apple Pay, and featured strategic product merchandising. As a result, Glossier achieved a up to 65% lift in Return On Ad Spend (ROAS), a 25% reduction in Cost Per Acquisition (CPA), and identified six high-performing funnels through FERMÀT.

Glossier

Madeline Kutner

Director, Performance Marketing