Case Study: De Soi achieves a 31% CAC reduction with FERMÀT

De Soi reduces new customer CAC by 31% with FERMÀT

De Soi, a premium non-alcoholic apéritif brand, faced the challenge of turning a new product launch into a major campaign moment. They needed to prominently feature bundles to increase average order value, optimize their page for mobile-first social traffic, and lower their customer acquisition cost, but their internal tools were not capable of moving fast enough. They partnered with FERMÀT to address this.

FERMÀT implemented a highly customized launch experience featuring categorized bundle grids, mobile-optimized layouts, and on-brand promotional cues. The solution allowed for real-time A/B testing during peak traffic. This approach resulted in a 31% reduction in new customer acquisition cost when tested head-to-head against their standard product pages, establishing FERMÀT as a core part of De Soi's ongoing launch strategy.

De Soi