Case Study: Carnivore Snax boosts conversion rates and launches 18 funnels with FERMÀT

Carnivore Snax Launches 18 New Funnels & Skyrockets In-Unit CVR with FERMÀT Funnel Experimentation

Carnivore Snax, a brand of meat snack chips, wanted to scale their conversion rates and expand into new market segments but needed to control their experimentation in-house. Their lean team found the process of hiring external agencies for design and development to be a daunting challenge for creating and testing new customer acquisition funnels beyond simple ad-level testing. They turned to FERMÀT's funnel experimentation platform to gain this capability.

Using FERMÀT, Carnivore Snax rapidly created targeted funnels for new demographics and ensured narrative consistency from ad to cart. The solutions implemented by FERMÀT delivered significant results, including the creation of 18 new funnels in five months. Most notably, the brand achieved a 5.96% conversion rate on a funnel for a new buyer persona and saw a 72% lift in CVR along with a 43% increase in RPS when sending TikTok traffic to a FERMÀT funnel instead of a standard page.

Carnivore Snax

Mark Ritz

Founder