Case Study: Caddis Eyewear boosts CVR and ROAS with FERMÀT funnels

CADDIS Eyewear’s Experimentation with FERMÀT Funnels Lifts CVR 16% and ROAS 20%

Caddis Eyewear, a brand selling reading glasses and prescription eyewear, faced a challenge with dwindling conversion rates despite high ad engagement. Their extensive catalog of over 52,000 SKUs was causing shopper decision fatigue. Director of Marketing Erin Silvia sought a solution to optimize post-click landing experiences beyond ad creative, moving away from restrictive and clunky page builders.

The vendor FERMÀT provided a solution with its no-code Funnel Builder, enabling the creation of simplified, curated landing pages and embedded product pages. This streamlined the variant selection process for shoppers. Using FERMÀT, Caddis achieved a 16% lift in conversion rate, a 20% increase in return on ad spend (ROAS), and a 10% reduction in customer acquisition cost (CAC). The platform also served as a "proving ground" for making low-risk merchandising and inventory decisions.

Caddis Eyewear

Erin Silvia

Director of Marketing