Case Study: BISSELL boosts conversion and revenue with FERMÀT

Bissell boosts conversion rates 54% with FERMÀT

Bissell, an American floor care company with over 145 years of heritage, needed to create more personalized and agile marketing experiences on top of their stable Salesforce Commerce Cloud foundation. Their challenge was to empower marketing teams to move faster and launch campaigns without technical dependencies or compromising their existing e-commerce platform's stability. They turned to FERMÀT for a solution.

FERMÀT embedded as an agile experience layer over Commerce Cloud, powered by AI agents to handle personalization and testing. This allowed Bissell's marketing team to launch and optimize campaigns independently. The solution delivered significant results, including a 54% higher conversion rate, a 135% increase in ROAS, and a 93% rise in revenue per session. FERMÀT transformed Bissell's operations into a continuous, agent-driven model for digital performance.

Bissell