Case Study: AvenueZ scales creative testing 10x with FERMÀT

AvenueZ scales creative testing 10x with FERMÀT

AvenueZ, a performance-driven paid social marketing agency, faced a challenge in scaling its creative testing due to bottlenecks in design and development. These production constraints forced the team to be selective with ideas, risking missed opportunities. They needed a solution to streamline the launch of new campaign concepts without sacrificing performance, leading them to the vendor FERMÀT.

FERMÀT implemented its platform to replace the manual design-and-dev process with a creative engine. This allowed non-technical team members to build pages after a single onboarding call, scaling production to 10 variations per concept. The solution reduced time-to-launch from weeks to days and increased AvenueZ's creative testing velocity by 10x, unlocking unlimited testing capacity and achieving consistently low CPAs.

AvenueZ