Case Study: 1906 achieves 98% higher conversion rate with FERMÀT Funnels

1906 Redefines Online Cannabis Shopping 98% Lift in CVR with FERMÀT’s Innovative Funnels

1906, a producer of functional cannabis products, faced significant challenges in scaling its online sales due to strict advertising platform regulations. Its ads were frequently rejected, preventing the company from creating compliant and effective shopping journeys that also preserved its brand identity. To overcome this, they partnered with the vendor FERMÀT.

FERMÀT provided a solution using its compliant funnel-building tools, including a subdomain architecture for ad-friendly landing pages and embedded product detail pages for education. This allowed 1906 to launch personalized, high-converting experiences that adhered to platform rules. The results were substantial, including a 98% lift in overall conversion rate, a 90% increase in revenue per session, and a 10.8% growth in subscription opt-ins.

1906

Peter Barsoom

Chief Executive Officer