Case Study: Spotify drives global Wrapped engagement with Feref’s social-first campaign

Spotify drives 20 million Wrapped views with Feref

The customer Spotify engaged the vendor Feref to create a global social media campaign for its 2022 Wrapped release. The challenge was to promote this annual feature alongside Spotify’s partnership with FC Barcelona through a social-first approach.

Feref developed a suite of lively content that tapped into the year's most talked-about cultural moments and trending topics. This included creating fun assets like TV characters’ Top 5 lists and a “Guess my Wrapped” feature for footballers. The solution was highly successful, generating over 20 million views for the campaign and effectively driving real-time conversation and personalization for Spotify.

Spotify