Case Study: Sky drives talkability for Boyzone documentary launch with Feref social campaign

Sky drives talkability for Boyzone: No Matter What with Feref, covered by Daily Mail and NME

The customer Sky sought to drive talkability for the launch of their new documentary, "Boyzone: No Matter What," with a thumb-stopping social campaign. The vendor Feref was engaged to create this social media strategy and content.

Feref developed a campaign that juxtaposed the band's exciting nostalgia with the darker hidden side of their story to generate intrigue. Their solution involved creating event coverage, leveraging 90s cult references, and working with creators. This approach successfully maximized talkability and resulted in major media coverage from outlets like the Daily Mail and NME.

Sky